Hey, I'm Erik 👋

I'm passionate about

Growth @ Settimo Cielo Currently driving growth strategy
Apple Foundation Programme – cohort Apple Foundation Programme – design session Apple Foundation Programme – working session Apple Foundation Programme – San Francisco bridge visit Apple Foundation Programme – night gathering Apple Foundation Programme – city night scene Apple Foundation Programme – Sydney street at dusk Apple Foundation Programme – Sydney bus at night Apple Foundation Programme – UTS building at night Apple Foundation Programme – cohort Apple Foundation Programme – design session Apple Foundation Programme – working session Apple Foundation Programme – San Francisco bridge visit Apple Foundation Programme – night gathering Apple Foundation Programme – city night scene Apple Foundation Programme – Sydney street at dusk Apple Foundation Programme – Sydney bus at night Apple Foundation Programme – UTS building at night

About

Who I am

I'm Erik Guza — Albanian-Italian, studying International Management and passionate about growth, startups, and building things that scale.

From August I will be pursuing a Double Degree in International Management at CEMS (Stockholm School of Economics & UCD), after an exchange at UTS Sydney where I finished in the top 4% of my cohort and participated in the Apple Foundation Programme.

I've led growth for a fashion e-commerce brand, managed 12-person marketing teams, and built content accounts from zero to 6M+ views. I care about neuroscience, productivity, vibe coding, and anything that makes people move.

Growth Marketing Product Startups Neuroscience Vibe Coding Apple Foundation CEMS

Languages

🇮🇹 Italian 🇬🇧 English C1 🇦🇱 Albanian 🇩🇪 German B1
Erik standing at sunset in front of the Hollywood Hills
Erik at a beachside table during a tropical trip

Experience

Where I work

Settimo Cielo Current

Growth Intern · Bologna, Italy · Mar 2026 – Present

  • Launched a full-funnel digital growth strategy for a Made-in-Italy women's fashion brand — drove +28% organic traffic and +18% CVR via SEO, content restructuring, and A/B testing.
  • Scaled Instagram & TikTok channels, cutting CPC by 31% and growing combined following by 4,200+.
  • Developed a real-time GA4 + Meta Ads dashboard tracking CAC, ROAS (peak 4.2x), and retention.
Stand Europa Srl

Marketing Intern · Udine, Italy · Jun 2025 – Aug 2025

  • Conducted national and European market analysis, evaluating potential partner companies to identify strategic growth opportunities.
  • Supported the CEO in managing strategic partnerships and strengthening external stakeholder relationships.
JEBO

Marketing & Communication Associate · Bologna, Italy · May 2024 – Oct 2025

  • Planned and executed digital strategies for clients, developing JEBO's Digital Brand Identity and leading its LinkedIn rebranding.
  • As Project Manager (Dec 2024 – Jul 2025), managed a team of 12 people across social media strategy for national clients.
  • Designed a zero-budget social campaign generating 400K+ impressions/month and +35% follower growth in 1 month.
✦
Content Creator & Founder

Udine, Italy · Jul 2022 – Jun 2023

  • Founded and managed Instagram and TikTok accounts reaching 12K+ followers and 6M+ views.

Education

Academic background

CEMS — UCD Dublin & SSE Stockholm Upcoming

Double Degree in International Management · Aug 2026 – Sep 2027

4th Master in Management Worldwide. Dual degree across University College Dublin and Stockholm School of Economics.

University of Technology Sydney (UTS)

Exchange Student – Faculty of Business · Sydney, Australia · Jul – Dec 2025

Selected for the Apple Foundation Programme. Active in Bluebird Pantry – UTS Students' Association.

Alma Mater Studiorum – Università di Bologna

Bachelor in Management & Marketing · Bologna, Italy · Sep 2023 – Present

I wish it was a bit higher 👀

Featured Work

Selected projects

BiteTalk app preview
BiteTalk

01

BiteTalk

An app that informs you about the food you eat. Snap a photo of your meal and get an AI-generated audio summary of nutritional info, ingredients, and cultural context. Built and pitched as part of the Apple Foundation Programme at UTS.

iOS App Product Design Apple Foundation UTS AI
Resensio
Feel what's inside

02

Resensio

A free, science-backed awareness app that helps people reconnect with their emotional language through a validated TAS-20 based self-assessment and a practical emotional journaling flow.

Mental Health Self-Awareness TAS-20 Emotional Journal Research-Backed

Reading

What I'm reading

View full list in Notion →

Writing

Blog

Posts coming soon — writing about marketing, growth, and things I find interesting.

Contact

Let's connect

Open to interesting conversations, collaborations, or just a good chat about marketing and ideas.

erikguzawork@gmail.com LinkedIn X / Twitter